App Store Optimization (ASO) for B2B App Marketplaces
App Marketplace Optimization (AMO) is to B2B app marketplaces what App Store Optimization (ASO) is to consumer app stores.
Do Marketplaces Really Drive 15% of B2B Partner Leads?
Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it’s packed full of incredible insights and actionable data.
Saturated ecosystems are a myth
Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners. “The ecosystem is saturated” said some.
