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Accelerate App Marketplace Growth

Ignite your marketplace go-to-market. Build a winning app partner ecosystem.

From a team that launched app marketplaces and app partner programs at

Benefits

Expand Reach, Scale Growth

Leverage app marketplaces to drive growth for you and your partners.

Get discovered sooner.
Cut down listing creation time with guided processes, pre-populated templates, and streamlined approvals. Get your apps in front of the right customers, faster.
Outsmart the competition.
Unlock data-driven insights on competitors, customer feedback, and market trends. Optimize your listings, messaging, and product roadmap to dominate your space.
Build a thriving ecosystem.
Attract, develop, and reward a robust network of app partners. Our expertise helps you design a scalable, mutually beneficial marketplace program that unlocks new growth opportunities.
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Products

Powerful Solutions for App Marketplace Success

Streamline your listings, accelerate marketplace growth, and build a thriving ecosystem with our data-driven products and expert services.

SaaS listing management software

Create high-quality listings, manage reviews effortlessly, and optimize your content.

  • Guided listing creation. Step-by-step workflows for building robust listings.
  • Automated QA. Reduce errors and speed up the approval process.
  • Review monitoring and responses. Stay on top of feedback and enhance customer experience.

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Company & marketplace intelligence

Discover new partners, competitor strategies, and customer insights to drive marketplace success.

  • Competitor analysis. Track listings, pricing, and marketing strategies.
  • Keyword research. Discover high-value search terms for your niche.
  • Sentiment analysis. Understand what customers love (and dislike) about your competitors.

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Marketing & social advocacy

Turn reviews, milestones, and achievements into compelling social content that drives engagement.

  • Automated social graphics. Effortlessly create visually appealing social posts.
  • Milestone celebrations. Templates for celebrating install growth, certification, etc.
  • UTM tracking. Measure campaign effectiveness and optimize your strategy.

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Services

Expert Guidance to Accelerate Your App Marketplace Vision

Get the insights and hands-on support you need to build, launch, and scale your app marketplace strategy.

Eliminate integration headaches

Simplify the integration process, maximize compatibility, and boost app discoverability.

  • API analysis & compatibility. Ensure your integrations are robust, seamless, and meet platform standards.
  • Partner enablement & support. Provide the tools and resources developers need to integrate successfully.
  • Proactive issue resolution. Quickly identify and troubleshoot challenges to minimize disruptions.

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Expert-led marketplace development

Uncover market trends, competitor strategies, and customer insights to drive marketplace success.

  • Proven framework & best practices. Benefit from our experience launching successful app marketplaces.
  • Technical consultation & oversight. Ensure your development aligns with and industry standards.
  • Ongoing advisory & support. Get strategic guidance throughout the development process and beyond.

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Build a thriving partner ecosystem

Create a scalable, impactful program that attracts and rewards top partners.

  • Program Structure. Design a program that motivates partners and aligns with your goals.
  • Partner benefits & incentives. Develop compelling value propositions for different partner types.
  • Recruitment & onboarding. Create a seamless process to attract and engage new partners.

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Blog

The App Marketplace Blog

Articles on App Marketplace strategy, insights, and analysis.

Good App Marketplace/Bad App Marketplace

At Netscape in 1998, Ben Horowitz and David Weiden wrote the first version of Good Product Manager/Bad Product Manager. They wrote it because they observed varying levels of effectiveness across product managers and wanted to set clear guidelines, expectations, and standards for the role.

Product Integrations

Making Everything Better: The Seamless Integration of Apps, Integrations, and AI

G2 just released their May '24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption. It revealed the number of new AI products grew an astonishing 44% year-over-year. Not super surprising - the recently launched State of Martech Report found the number of martech solutions grew at a 41.8% CAGR.

Why Marketplaces Are the Future of SaaS Go-to-Market

"Never before have SaaS companies spent SO MUCH for SO LITTLE!" With one LinkedIn line, David Spitz described the biggest challenge in SaaS. CACs have reached likely all-time highs, at a time new logo growth is more important than ever. Will the "Year of Efficiency" become the "Decade of Efficiency"?

Get Ready To Grow

Reach tens of millions of buyers on 120+ app marketplaces.