Partner Program Design

Platform Partnerships That Get Measured, Get Managed

Platform Partnerships That Get Measured, Get Managed

Learn to measure and manage effective platform partnerships to transform product companies into thriving platform ecosystems.

Why We Eliminated Tiers in the HubSpot App Partner Program

Why We Eliminated Tiers in the HubSpot App Partner Program

“HubSpot Connect” launched in 2017 with 65 partners, and would exceed 200 partners by late 2018. It was growing fast, set to grow faster.

How to Make Your First Product Partnerships Hire

How to Make Your First Product Partnerships Hire

Learn the essential steps for SaaS leaders to successfully hire for ISV integration and platform partnerships teams. Includes a sample job description.

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What Technology Platforms Can Learn from McDonald’s

What Technology Platforms Can Learn from McDonald’s

With 40,000 outlets in 120 countries serving almost 70 million customers every day, McDonald’s is one of the most valuable brands in the world.

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