Partner Program Design

Partner Program DesignMay 8, 2024

The HubSpot App Partner Program: Why We Eliminated Tiers

When I joined HubSpot in November 2018 to lead the HubSpot Connect Partner Program, Scott Brinker had a pretty big initial "ask" for me - could I redesign the program to match our vision for a bigger, better Platform Ecosystem? "HubSpot Connect" launched in 2017 with 65 partners would exceed 200 partners by late 2018. Growing fast, set to grow faster.

Partner Program DesignApril 24, 2024

How to Make Your First Tech (ISV, Integration, API, Product, Platform) Partnerships Hire

I know the title isn't elegant. But the complexity of it reflects a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.

Partner Program DesignJune 5, 2018

Platform Partnerships That Get Measured, Get Managed

The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter.

Partner Program DesignApril 13, 2017

What Technology Platforms Can Learn from McDonald’s

If you’ve never eaten a Big Mac, Filet-O-Fish, or McMuffin, chances are you know someone who has.