Platform Ecosystem Strategy

Innovation and Collaboration: A Platform Isn’t A Platform Without It

Innovation and Collaboration: A Platform Isn’t A Platform Without It

At his now famous TED talk, author and journalist Matt Ridley compared side-by-side an Acheulean hand axe from half a million years ago, and a modern computer mouse.

Market Development Funds for SaaS Partnerships

Market Development Funds for SaaS Partnerships

Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.

Every Technology Business Partnership Example (I Can Think Of)

Every Technology Business Partnership Example (I Can Think Of)

When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.

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What Are Platforms?

What Are Platforms?

From enabling passengers to embark and disembark trains, to vertebra-crushing shoes, and operating systems like Microsoft Windows, “platform” has been used to describe many different things, in many different contexts, over a long period of time.

Why Marketplaces Are the Future of SaaS Go-to-Market

Why Marketplaces Are the Future of SaaS Go-to-Market

“Never before have SaaS companies spent SO MUCH for SO LITTLE!” With one LinkedIn line, David Spitz described the biggest challenge in SaaS.

The Pareto Principle Applied to Platform Ecosystems

The Pareto Principle Applied to Platform Ecosystems

I’ve grown fond of comparing platform economies with real world economies. “Platforms” are fairly abstract things - intangible for most - so relating them with familiar concepts and principles makes them easier to understand.

Threads vs Metaverse: habits, not technology, make a Platform

Threads vs Metaverse: habits, not technology, make a Platform

It’s been fun to watch the growth of Threads. Earning 20% of the weekly active user base of Twitter within two weeks is impressive, even for Zuck.

An Embarrassing Oversight Helped Create Facebook's $167billion Mobile Advertising Business

An Embarrassing Oversight Helped Create Facebook's $167billion Mobile Advertising Business

Half-way through 2012, you’d have been forgiven for thinking that Facebook was doing a MySpace. In other words, Facebook was on a fast path to slow, painful decline.

Browsers, Not Apps, Are Still The Future Of Mobile

Browsers, Not Apps, Are Still The Future Of Mobile

In late 2016, whilst leading the Developer Platform team at Intercom, I published a blog post titled “Browsers, not apps, are the future of mobile.”

Consumer Messengers Are The Future Of Business Messaging

Consumer Messengers Are The Future Of Business Messaging

In early 2018 the city of San Jose — deep in California’s Santa Clara Valley — hosted two events a week apart that together signalled the most significant shift in a behaviour for over a decade.

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