Insights and Trends from the App Marketplace Blog

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Buy with AWS: Selling the way AWS customers like to buy

Discover how app marketplaces are transforming to meet the needs of modern, integration-first buyers. Learn to navigate and optimize your presence on AWS Marketplace.

Market Development Funds for SaaS Partnerships

Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.

Every Technology Business Partnership Example (I Can Think Of)

When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.

Platform Partnerships That Get Measured, Get Managed

Learn to measure and manage effective platform partnerships to transform product companies into thriving platform ecosystems.

What Are Platforms?

Understand the concept of a platform, from transportation systems to software frameworks, and learn how they enable innovation and connectivity across various industries.

No, You Shouldn't Build App Integrations

The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.

Good App Marketplace/Bad App Marketplace

Discover the key differences between good and bad app marketplaces. Learn how to launch an app marketplace that enhances the customer experience and rewards partners.