Market Development Funds for SaaS Partnerships
Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.
Hugh Durkin
Every Technology Business Partnership Example (I Can Think Of)
When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.
Hugh Durkin
Platform Partnerships That Get Measured, Get Managed
The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter.
