App marketplace blog

Shopify App Store Removed 419 Apps in Q4 2024. Here's Why That's Better for Everyone.

Shopify App Store Removed 419 Apps in Q4 2024. Here's Why That's Better for Everyone.

Just like traditional economies, there are winners and losers in Shopify's economy. Failures are a feature, not a bug.

Marketplace Reviews: A Hidden Growth Lever for ISVs

Marketplace Reviews: A Hidden Growth Lever for ISVs

For platforms, partners, customers, and potential buyers, App Marketplace reviews are a massive missed opportunity.

Will AI Agents Augment Apps or Replace Them? It's Complicated...

Will AI Agents Augment Apps or Replace Them? It's Complicated...

Almost 20 years since the launch of the iPhone - and the App Store that came with it - are we entering a new age where apps don't matter?

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App Store Optimization (ASO) for B2B App Marketplaces

App Store Optimization (ASO) for B2B App Marketplaces

App Marketplace Optimization (AMO) is to B2B app marketplaces what App Store Optimization (ASO) is to consumer app stores.

Partner Fleet: How to Build an App Marketplace

Partner Fleet: How to Build an App Marketplace

Learn how to build a successful app marketplace with Partner Fleet's guide. Discover essential strategies, tips, and insights to build your app marketplace.

Innovation and Collaboration: A Platform Isn’t A Platform Without It

Innovation and Collaboration: A Platform Isn’t A Platform Without It

At his now famous TED talk, author and journalist Matt Ridley compared side-by-side an Acheulean hand axe from half a million years ago, and a modern computer mouse.

Buy with AWS: A Masterstroke From Amazon

Buy with AWS: A Masterstroke From Amazon

Discover how app marketplaces are transforming to meet the needs of modern, integration-first buyers. Learn to navigate and optimize your presence on AWS Marketplace.

Market Development Funds for SaaS Partnerships

Market Development Funds for SaaS Partnerships

Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.

Every Technology Business Partnership Example (I Can Think Of)

Every Technology Business Partnership Example (I Can Think Of)

When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.

Platform Partnerships That Get Measured, Get Managed

Platform Partnerships That Get Measured, Get Managed

Learn to measure and manage effective platform partnerships to transform product companies into thriving platform ecosystems.

What Are Platforms?

What Are Platforms?

Understand the concept of a platform, from transportation systems to software frameworks, and learn how they enable innovation and connectivity across various industries.

No, You Shouldn't Build App Integrations

No, You Shouldn't Build App Integrations

The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.

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