Just like traditional economies, there are winners and losers in Shopify's economy. Failures are a feature, not a bug.
For platforms, partners, customers, and potential buyers, App Marketplace reviews are a massive missed opportunity.
Almost 20 years since the launch of the iPhone - and the App Store that came with it - are we entering a new age where apps don't matter?
App Marketplace Optimization (AMO) is to B2B app marketplaces what App Store Optimization (ASO) is to consumer app stores.
Learn how to build a successful app marketplace with Partner Fleet's guide. Discover essential strategies, tips, and insights to build your app marketplace.
At his now famous TED talk, author and journalist Matt Ridley compared side-by-side an Acheulean hand axe from half a million years ago, and a modern computer mouse.
Discover how app marketplaces are transforming to meet the needs of modern, integration-first buyers. Learn to navigate and optimize your presence on AWS Marketplace.
Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.
When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.
Learn to measure and manage effective platform partnerships to transform product companies into thriving platform ecosystems.
Understand the concept of a platform, from transportation systems to software frameworks, and learn how they enable innovation and connectivity across various industries.
The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.