App marketplace blog

Market Development Funds for SaaS Partnerships

Market Development Funds for SaaS Partnerships

Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.

Hugh Durkin

Hugh Durkin

Every Technology Business Partnership Example (I Can Think Of)

Every Technology Business Partnership Example (I Can Think Of)

When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.

Hugh Durkin

Hugh Durkin

Platform Partnerships That Get Measured, Get Managed

Platform Partnerships That Get Measured, Get Managed

The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter.

Hugh Durkin

Hugh Durkin

Insider Insights
Get free trends and insights

Receive exclusive data, insights, and trends every week.

Read our Privacy Policy.

What Are Platforms?

What Are Platforms?

From enabling passengers to embark and disembark trains, to vertebra-crushing shoes, and operating systems like Microsoft Windows, “platform” has been used to describe many different things, in many different contexts, over a long period of time.

Hugh Durkin

Hugh Durkin

No, You Shouldn't Build App Integrations

No, You Shouldn't Build App Integrations

The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.

Hugh Durkin

Hugh Durkin

Good App Marketplace/Bad App Marketplace

Good App Marketplace/Bad App Marketplace

At Netscape in 1998, Ben Horowitz and David Weiden wrote the first version of Good Product Manager/Bad Product Manager.

Hugh Durkin

Hugh Durkin

The Seamless Integration of Composable Apps, Integrations, and AI

The Seamless Integration of Composable Apps, Integrations, and AI

G2 just released their May ‘24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption.

Hugh Durkin

Hugh Durkin

Why Marketplaces Are the Future of SaaS Go-to-Market

Why Marketplaces Are the Future of SaaS Go-to-Market

“Never before have SaaS companies spent SO MUCH for SO LITTLE!” With one LinkedIn line, David Spitz described the biggest challenge in SaaS.

Hugh Durkin

Hugh Durkin

Levels of Partnership: Why We Eliminated Tiers in The HubSpot App Partner Program

Levels of Partnership: Why We Eliminated Tiers in The HubSpot App Partner Program

“HubSpot Connect” launched in 2017 with 65 partners, and would exceed 200 partners by late 2018. It was growing fast, set to grow faster.

Hugh Durkin

Hugh Durkin

Do Marketplaces Really Drive 15% of B2B Partner Leads?

Do Marketplaces Really Drive 15% of B2B Partner Leads?

Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it’s packed full of incredible insights and actionable data.

Hugh Durkin

Hugh Durkin

How to Make Your First Product Partnerships Hire

How to Make Your First Product Partnerships Hire

Yes, I know the title isn’t elegant. But the complexity of it reflects a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.

Hugh Durkin

Hugh Durkin

Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Cycle is “the fastest way for your team to capture product feedback and share customer insights – without the busywork.”

Hugh Durkin

Hugh Durkin

Next
  1. Home
  2. Blog

Featured App Marketplaces

HubSpot

App Marketplace

Square

App Marketplace

Monday

App Marketplace

Shopify

App Marketplace

Stripe

App Marketplace

Miro

App Marketplace