How to Make Your First Tech (ISV, Integration, API, Product, Platform) Partnerships Hire
I know the title isn't elegant. But the complexity of it reflects a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.
Cycle acquire 80% of their customers through App Marketplaces. Here's how.
Cycle's founder Mehdi Boudoukhane recently sat down with Anna Nadeina, Head of Growth for saas.group, to chat about Cycle's journey. He also shared some of the drivers behind their impressive growth. App Marketplaces are a key part of this strategy.
Always be launching (in App Marketplaces)
Once your listing has dropped off that "newly added" list on the homepage of each App Marketplace, how can you stay top of mind with potential customers?
Saturated ecosystems are a myth
Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners. The stakes were high - they needed to protect what they could.
Make it hard for Platform Partnerships teams to ignore you
There's a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs. This couldn't be further from the truth.
Sell the way platform customers like to buy
In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts. Unfortunately some of our partners were not very happy.
Five key attributes of high quality app marketplace listings
I've had a lot of conversations over the years with partners looking for real-life examples of high-quality App Marketplace listings. One of my favourites is HubSpot App Partner, OrgChartHub.
The Pareto Principle Applied to Platform Ecosystems
I've grown fond of comparing platform economies with real world economies. "Platforms" are fairly abstract things - intangible for most - so relating them with familiar concepts and principles makes them easier to understand.