Insights and Trends from the App Marketplace Blog

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Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Cycle is “the fastest way for your team to capture product feedback and share customer insights – without the busywork.”

Always be launching (in App Marketplaces)

Whether you’ve just launched your first listing in your first App Marketplace, or you’re managing tens of listings across lots of App Marketplaces, there will always be one evolving challenge to deal with.

Saturated ecosystems are a myth

Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners. “The ecosystem is saturated” said some.

Make it hard for Platform Partnerships teams to ignore you

There’s a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs. Many newcomers to ISV partnerships believe an intro to the C-Suite at Salesforce, Meta, Atlassian, or Shopify is the first step towards a successful partnership with them.

Sell the way platform customers like to buy

In early 2019, during my first few months at HubSpot, we held a “Connect Partner Day” at our HQ in Cambridge, Massachusetts. It was our last “Connect Partner” event - we redesigned and relaunched the App Partner Program (and launched the HubSpot App Marketplace at INBOUND later that year.

Five key attributes of high quality app marketplace listings

I’ve had a lot of conversations over the years with partners looking for real-life examples of high-quality App Marketplace listings. One of my favourites is HubSpot App Partner, OrgChartHub.

The Pareto Principle Applied to Platform Ecosystems

I’ve grown fond of comparing platform economies with real world economies. “Platforms” are fairly abstract things - intangible for most - so relating them with familiar concepts and principles makes them easier to understand.

Threads vs Metaverse: habits, not technology, make a Platform

It’s been fun to watch the growth of Threads. Earning 20% of the weekly active user base of Twitter within two weeks is impressive, even for Zuck.

Heedjy brings ecosystem-as-a-service to SaaS startups

Most successful B2B SaaS businesses encounter the “buy it or build it” dilemma as they amass enough integrations to warrant an app marketplace. Heedjy hope to make “buy” the default option.

App marketplace blog (Page 2)

Levels of Partnership: Why We Eliminated Tiers in The HubSpot App Partner Program

Do Marketplaces Really Drive 15% of B2B Partner Leads?

How to Make Your First Product Partnerships Hire

Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Always be launching (in App Marketplaces)

Saturated ecosystems are a myth

Make it hard for Platform Partnerships teams to ignore you

Sell the way platform customers like to buy

Five key attributes of high quality app marketplace listings

The Pareto Principle Applied to Platform Ecosystems

Threads vs Metaverse: habits, not technology, make a Platform

Heedjy brings ecosystem-as-a-service to SaaS startups

Featured App Marketplaces

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