App marketplace blog (Page 2)

The Seamless Integration of Composable Apps, Integrations, and AI

The Seamless Integration of Composable Apps, Integrations, and AI

G2 just released their May ‘24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption.

Why Marketplaces Are the Future of SaaS Go-to-Market

Why Marketplaces Are the Future of SaaS Go-to-Market

“Never before have SaaS companies spent SO MUCH for SO LITTLE!” With one LinkedIn line, David Spitz described the biggest challenge in SaaS.

Why We Eliminated Tiers in the HubSpot App Partner Program

Why We Eliminated Tiers in the HubSpot App Partner Program

“HubSpot Connect” launched in 2017 with 65 partners, and would exceed 200 partners by late 2018. It was growing fast, set to grow faster.

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Do Marketplaces Really Drive 15% of B2B Partner Leads?

Do Marketplaces Really Drive 15% of B2B Partner Leads?

Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it’s packed full of incredible insights and actionable data.

How to Make Your First Product Partnerships Hire

How to Make Your First Product Partnerships Hire

Learn the essential steps for SaaS leaders to successfully hire for ISV integration and platform partnerships teams. Includes a sample job description.

How Cycle Acquired 80% of Customers via App Marketplaces

How Cycle Acquired 80% of Customers via App Marketplaces

Cycle is “the fastest way for your team to capture product feedback and share customer insights – without the busywork.”

Always be launching (in App Marketplaces)

Always be launching (in App Marketplaces)

Unlock the secrets to app marketplace success. Discover strategies and tactics to launch and manage app marketplace listings to maximize visibility and growth.

Saturated app marketplaces are a myth

Saturated app marketplaces are a myth

Uncover the myth of saturated app marketplaces. Discover how growth, competition, and innovation evolves in diverse platform ecosystems.

Make it hard for Platform Partnerships teams to ignore you

Make it hard for Platform Partnerships teams to ignore you

Discover strategies to differentiate yourself in app marketplaces. Learn how to capture platform attention and forge partnerships that drive growth.

Sell the way platform customers like to buy

Sell the way platform customers like to buy

Discover ways to align your approach to app marketplaces with customer buying preferences to enhance your chances of successfully acquiring them as customers.

Five key attributes of high quality app marketplace listings

Five key attributes of high quality app marketplace listings

Uncover five essential attributes that make app marketplace listings stand out and succeed. Enhance listing visibility and attract more users through app marketplaces.

The Pareto Principle Applied to Platform Ecosystems

The Pareto Principle Applied to Platform Ecosystems

Learn how the Pareto Principle applies to platform ecosystems, and understand how a "less is more" approach to app marketplaces can drive greater focus and success.

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