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The new, younger SaaS buyer has grown up in world of integrated products and services in their personal lives, and now expect the same in the world of work.
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I've spent way too much time analysing and evaluating over 100 App Marketplaces - the mature ones, the new ones, the large ones, the small ones.
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G2 just released their May '24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption.
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"Never before have SaaS companies spent SO MUCH for SO LITTLE!"
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App marketplace research and insights to your inbox every week.
When I joined HubSpot in November 2018 to lead the HubSpot Connect Partner Program, Scott Brinker had a pretty big initial "ask" for me.
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Most App Marketplaces launched in the last 5 years. Co-Marketing has been a core component of partnerships since... well, ever.
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Heres's a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.
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Cycle's founder Mehdi Boudoukhane recently sat down with Anna Nadeina, Head of Growth for saas.group, to chat about Cycle's journey.
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Once your listing has dropped off that "newly added" list, how can you stay top of mind with potential customers?
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Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners.
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There's a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs.
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In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts.
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