App marketplace blog
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App Marketplace strategy, data and insights.
The new, younger SaaS buyer has grown up in world of integrated products and services in their personal lives, and now expect the same in the world of work.
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I've spent way too much time analysing and evaluating over 100 App Marketplaces - the mature ones, the new ones, the large ones, the small ones.
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G2 just released their May '24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption.
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"Never before have SaaS companies spent SO MUCH for SO LITTLE!"
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App marketplace research and insights to your inbox every week.
When I joined HubSpot in November 2018 to lead the HubSpot Connect Partner Program, Scott Brinker had a pretty big initial "ask" for me.
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Most App Marketplaces launched in the last 5 years. Co-Marketing has been a core component of partnerships since... well, ever.
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Heres's a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.
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Cycle's founder Mehdi Boudoukhane recently sat down with Anna Nadeina, Head of Growth for saas.group, to chat about Cycle's journey.
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Once your listing has dropped off that "newly added" list, how can you stay top of mind with potential customers?
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Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners.
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There's a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs.
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In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts.
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