App Marketplace Analysis

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Do Marketplaces Really Drive 15% of B2B Partner Leads?

Do Marketplaces Really Drive 15% of B2B Partner Leads?

Most App Marketplaces launched in the last 5 years. Co-Marketing has been a core component of partnerships since... well, ever.

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Saturated ecosystems are a myth

Saturated ecosystems are a myth

Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners.

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Lessons in Platform Strategy from Atlassian’s 2019 Investor Session

Lessons in Platform Strategy from Atlassian’s 2019 Investor Session

One of the best ways to get a closer look “under the hood” of public companies is to check out their Investor Day presentations.

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People, Platforms, and PWAs: Three Forces Driving the Future of Micro-entrepreneurship

People, Platforms, and PWAs: Three Forces Driving the Future of Micro-entrepreneurship

A perfect platform storm is brewing, spinning platform “flywheels” faster than ever

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Why the Gig Economy’s Minimum Wage Debate Matters to Platform Companies

Why the Gig Economy’s Minimum Wage Debate Matters to Platform Companies

Fast Company reported contractors at multiple delivery platforms have partnered with labor advocacy groups to demand a $15/hour minimum wage across the entire gig economy.

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