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App Marketplace Analysis

App Marketplace Analysis

Do Marketplaces Really Drive 15% of B2B Partner Leads?

Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it's packed full of incredible insights and actionable data. Yet, one statistic stood out for me more than most - 15% of respondents stated they primarily generate leads for their partners through Marketplace/Directory listings.

App Marketplace Analysis

Saturated ecosystems are a myth

Around 2013, a few years after Facebook launched our Ads API, we started to hear concerning feedback from some of our earliest partners. The stakes were high - they needed to protect what they could.