App Marketplace Strategy

Join 1,000+ partnership leaders

App marketplace insights, and research to your inbox every week.

I've spent way too much time analysing and evaluating over 100 App Marketplaces - the mature ones, the new ones, the large ones, the small ones.

Cycle's founder Mehdi Boudoukhane recently sat down with Anna Nadeina, Head of Growth for saas.group, to chat about Cycle's journey.

Once your listing has dropped off that "newly added" list, how can you stay top of mind with potential customers?

There's a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs.

Join 1,000+ partnership leaders

App marketplace insights, and research to your inbox every week.

In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts.

At HubSpot, we told App Partners to "sell the way our customers like to buy" - their App Marketplace listings are like a store in a shopping mall.

In July 1993 cartoonist Peter Steiner sat at his desk, trying to think of a clever caption for one of many cartoons he created for the New Yorker.