App Marketplace Strategy

HubSpot Icon Workday Icon Stripe Icon Atlassian Icon Dropbox Icon
Sign up for our newsletter
Free app marketplace research and insights to your inbox.
Good App Marketplace/Bad App Marketplace

Good App Marketplace/Bad App Marketplace

At Netscape in 1998, Ben Horowitz and David Weiden wrote the first version of Good Product Manager/Bad Product Manager.

Read more

Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Cycle acquire 80% of their customers through App Marketplaces. Here's how.

Cycle is “the fastest way for your team to capture product feedback and share customer insights – without the busywork.”

Read more

Always be launching (in App Marketplaces)

Always be launching (in App Marketplaces)

Whether you’ve just launched your first listing in your first App Marketplace, or you’re managing tens of listings across lots of App Marketplaces, there will always be one evolving challenge to deal with.

Read more

Make it hard for Platform Partnerships teams to ignore you

Make it hard for Platform Partnerships teams to ignore you

There’s a common misperception that App Marketplaces and their partner ecosystems are small, elite clubs. Many newcomers to ISV partnerships believe an intro to the C-Suite at Salesforce, Meta, Atlassian, or Shopify is the first step towards a successful partnership with them.

Read more

Sign up for our newsletter

Free app marketplace research and insights to your inbox.

Sell the way platform customers like to buy

Sell the way platform customers like to buy

In early 2019, during my first few months at HubSpot, we held a “Connect Partner Day” at our HQ in Cambridge, Massachusetts. It was our last “Connect Partner” event - we redesigned and relaunched the App Partner Program (and launched the HubSpot App Marketplace at INBOUND later that year.

Read more

Five key attributes of high quality app marketplace listings

Five key attributes of high quality app marketplace listings

I’ve had a lot of conversations over the years with partners looking for real-life examples of high-quality App Marketplace listings. One of my favourites is HubSpot App Partner, OrgChartHub.

Read more

On True App Marketplaces, Nobody Knows You're A Dog

On True App Marketplaces, Nobody Knows You're A Dog

In July 1993 cartoonist Peter Steiner sat at his desk, trying to think of a clever caption for one of many cartoons he created for the New Yorker.

Read more