appmarketplace.com Logo

Blog

App Marketplace Strategy

App Marketplace Strategy

Good App Marketplace/Bad App Marketplace

At Netscape in 1998, Ben Horowitz and David Weiden wrote the first version of Good Product Manager/Bad Product Manager. They wrote it because they observed varying levels of effectiveness across product managers and wanted to set clear guidelines, expectations, and standards for the role.

App Marketplace Strategy

Always be launching (in App Marketplaces)

Once your listing has dropped off that "newly added" list on the homepage of each App Marketplace, how can you stay top of mind with potential customers?

App Marketplace Strategy

Sell the way platform customers like to buy

In early 2019, during my first few months at HubSpot, we held a "Connect Partner Day" at our HQ in Cambridge, Massachusetts. Unfortunately some of our partners were not very happy.