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Five key attributes of high quality app marketplace listings

Five key attributes of high quality app marketplace listings

At HubSpot, we told App Partners to "sell the way our customers like to buy" - their App Marketplace listings are like a store in a shopping mall.

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The Pareto Principle Applied to Platform Ecosystems

The Pareto Principle Applied to Platform Ecosystems

Platforms are fairly abstract things - intangible for most - so relating them with familiar concepts and principles makes them easier to understand.

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Threads vs Metaverse: habits, not technology, make a Platform

Threads vs Metaverse: habits, not technology, make a Platform

Earning 20% of the weekly active user base of Twitter within two weeks is impressive, even for Zuck.

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Heedjy brings ecosystem-as-a-service to SaaS startups

Heedjy brings ecosystem-as-a-service to SaaS startups

Most successful SaaS businesses encounter the "buy it or build it" dilemma as they amass enough integrations to warrant an app marketplace.

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Shopify paid out $561m to app developers in 2022

Shopify paid out $561m to app developers in 2022

Shopify's latest investor overview "Leading the future of commerce" features some eyewateringly good numbers for their partner ecosystem.

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GitHub Copilot generates up to 46% of all code (but you're not out of a job)

GitHub Copilot generates up to 46% of all code (but you're not out of a job)

46% of all code created using GitHub Copilot is accepted by developers across all programming languages.

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An Embarrassing Oversight Helped Create Facebook's $167billion Mobile Advertising Business

An Embarrassing Oversight Helped Create Facebook's $167billion Mobile Advertising Business

Half-way through 2012, you’d have been forgiven for thinking that Facebook was doing a MySpace.

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On True App Marketplaces, Nobody Knows You're A Dog

On True App Marketplaces, Nobody Knows You're A Dog

In July 1993 cartoonist Peter Steiner sat at his desk, trying to think of a clever caption for one of many cartoons he created for the New Yorker.

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Lessons in Platform Strategy from Atlassian’s 2019 Investor Session

Lessons in Platform Strategy from Atlassian’s 2019 Investor Session

One of the best ways to get a closer look “under the hood” of public companies is to check out their Investor Day presentations.

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People, Platforms, and PWAs: Three Forces Driving the Future of Micro-entrepreneurship

People, Platforms, and PWAs: Three Forces Driving the Future of Micro-entrepreneurship

A perfect platform storm is brewing, spinning platform “flywheels” faster than ever

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Why the Gig Economy’s Minimum Wage Debate Matters to Platform Companies

Why the Gig Economy’s Minimum Wage Debate Matters to Platform Companies

Fast Company reported contractors at multiple delivery platforms have partnered with labor advocacy groups to demand a $15/hour minimum wage across the entire gig economy.

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Your API Is Not A Feature

Your API Is Not A Feature

Early stage SaaS companies survive and thrive by creating new customer value as fast as they can. Ignore feature requests from your early adopters at your peril.

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