Last updated 21 November 2024
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Launched in 2001 by Ben Chestnut and Dan Kurzius, MailChimp is a marketing automation platform based in Atlanta, GA. Originally an email marketing service, the company added tools for audience management, social media ads and integrated analytics for small and medium sized businesses.
MailChimp’s user friendly interface and features attracted millions of users worldwide. Customers can create, send and analyze email campaigns and get insights into engagement and performance metrics. Over the years MailChimp added advanced features like personalized content and automated workflows.
In 2021 MailChimp was acquired by Intuit.
Top 10 MailChimp marketplace partner countries
(% of all MailChimp marketplace partners)