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About Klaviyo
Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen and is a Boston based company that provides data driven marketing automation for e-commerce businesses. The platform integrates with leading e-commerce platforms like Shopify to help businesses leverage customer data for personalized email and SMS marketing.
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The core of Klaviyo is data science and automation tools that allow customers to segment audiences and create targeted marketing campaigns. These tools help increase customer engagement and lifetime value by sending targeted communications at key touchpoints throughout the customer journey.
Klaviyo has grown quickly and is now a top player in the e-commerce marketing space with thousands of customers worldwide including big retail brands. The platform is scalable and works for businesses of all sizes from small online stores to large e-commerce companies.
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