Last updated 21 November 2024
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ActiveCampaign was founded in 2003 by Jason VandeBoom as a way to improve customer experience through automation. Based in Chicago the company offers a customer experience automation (CXA) platform that combines email marketing, marketing automation, CRM and sales automation into one system. ActiveCampaign’s software is designed to help growing businesses manage and nurture their customer relationships across multiple channels.
The company’s product suite has solutions like automated email workflows, sales engagement tools and customer segmentation for small to medium sized businesses looking to increase customer engagement. By focusing on customisable automation ActiveCampaign allows businesses to create customer experiences without needing technical expertise.
ActiveCampaign has grown to over 180,000 customers in 170+ countries. It integrates with hundreds of other tools and services.
Top 10 Active Campaign marketplace partner countries
(% of all Active Campaign marketplace partners)